BI & Analytics Tools
Dashboards that turn scattered data into decisions you can act on.
GamePulse: a mobile game analytics dashboard for UA spend, revenue and ROAS
GamePulse is a business intelligence tool for game studios that brings user-acquisition spend from every ad network together with revenue, so UA leads and founders see profit, ROAS and LTV in one place.
- Project type
- Demo product
- Industry
- Mobile gaming
- Product
- BI dashboard for mobile game studios
The challenge
Mobile game studios buy users across several ad networks, while revenue arrives from app stores and ad monetisation. Each source has its own dashboard and definitions, so answering a basic question such as "are we profitable this week?" means exporting CSVs into a spreadsheet.
UA teams need that answer daily, by network and by game, to move budget before money is wasted.
Our solution
GamePulse combines spend and revenue into a single command centre with total spend, revenue, net profit, blended ROAS, installs and blended CPI, each compared with the previous period.
A 30-day spend versus revenue chart highlights profitable days, and per-network tables show which channels earn their budget. Further sections cover UA performance, retention and LTV, revenue, and AI-generated insights, all filterable by game and date range.
Key features of GamePulse
Executive command centre
Spend, revenue, net profit, ROAS, installs and CPI with period-over-period change.
Spend vs revenue
A 30-day chart of daily totals across all networks, with profitable days highlighted.
Network breakdown
Spend, revenue, ROAS and installs per ad network, including AppLovin, Meta and Google Ads.
Retention & LTV
Cohort retention and lifetime value to judge whether acquired users pay back.
AI insights
Plain-language highlights of what changed and where to look next.
Filters
Switch between games and ranges such as today, yesterday, last 7 or 30 days, or a custom period.
Outcomes
- Daily profitability is visible without spreadsheet exports.
- Budget decisions are based on ROAS per network, not gut feel.
- One shared view of performance for UA, product and leadership.
Technology
Next.jsTypeScriptSupabaseRechartsshadcn/ui
GamePulse FAQs
What does a mobile game analytics dashboard track?
Typically UA spend, installs, CPI, revenue, ROAS, retention and LTV, broken down by game, ad network, campaign and date.
Can GamePulse connect to our ad networks and MMP?
Yes. A production version would pull data from ad network APIs and an MMP such as AppsFlyer or Adjust, plus store and ad monetisation revenue.
Is the data real?
No. GamePulse is a DevQuester demo product using sample data for a fictional game.
Related services
Services behind this project
AI Software Development
AI software development applied where it earns its place in your product — not bolted on as a headline feature.
Full Stack Development
One team owning your frontend, backend, database, and infrastructure — no handoffs, no gaps.
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